A Detailed Guide On Buying TV Online

Buying TV online can sometimes be overwhelming. The never-ending choices, the peculiar technical terms, the price rates, numerous brands and most importantly, not realizing which one fits your needs best. Not anymore! Here is a detailed TV buying guide about some key features that you should look for when you purchase TV online. And while you are at it, take a look at our well-curated list of the top choices that provide you with these features and compare their price ranges to figure out which one suits you best.


When you purchase TV online, you have tonnes of options out of which you need to choose the one that is not only iconic but fits your budget and needs as well. Moreover, purchasing a TV is a long-term investment and is also a costly affair. But you need not worry!

This TV buying guide has been designed to help ease your budget crunch by providing you with knowledge on how you can purchase your TV on EMI with 0 interest rates and no hidden costs. 

But before that, let us first understand how to pick a good TV based on the features that they offer us:

Factors you should consider before buying a TV:

1. Display

Innovation is a part and parcel of technological advancements. The same goes for modern TVs as well. While LCD had its own craze in the recent past, LED, QLED and OLED have made a special place for themselves in the current market trends. Let us dive deeper into their attributes and decide which TV we can opt for and why:


While buying smart TV online, you must have come across many LED TVs that have similar features to that of an LCD. So, then why exactly is a Smart LED TV so popular in modern times?

The reason is the use of Light-Emitting-Diodes (LED) instead of fluorescent bulbs (LCD). This minute change in technology brought about the following improvements in the new product (LED):

    • Thinner and Iconic: The use of LED helps in making TVs thinner and lightweight
    • Easy Maintenance: They comprise smaller diodes, so, if any diode stops functioning, you can easily get it replaced and enjoy a seamless experience. 
  • Better Picture Quality: They are capable of producing the entire RGB contrast and thus, provide a way better picture quality.

However, an important aspect that you need to consider while buying TV online is its cost. Although the price of a Smart LED TV can be higher compared to an LCD, you will have negligible maintenance cost and increased longevity in the product. So, in the long run, you might actually find it cheaper considering the hidden expenditures.

But still, if spending too much money at a time seems like a major turn-down, you could always sign up with ZestMoney and pay this amount in smaller interest-free instalments over as long as 9 months!

Having said that, take a look at one of the best LED TVs that might suit your needs:

Croma Fire TV (55 inches) Ultra HD 4K LED Smart TV

This smart LED TV has an iconic flat panel with a 139 cm (55-inch) TV screen size that displays high-resolution images at a refresh rate of 60 Hz.

Incorporated with Dolby Audio technology, the box speakers in this TV can adapt to your usage patterns and provide an immersive experience during all your activities be it watching movies, listening to music or even while playing games.

Price: ₹43,990* on Croma

0 EMI Price: ₹4,888* over 9 months

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Croma fire TV is a go-to when buying smart TV online


QLED stands for Quantum Light-Emitting Diodes. As the name suggests, QLED is a recent technological advancement that incorporates nano-particles that are embedded onto the TV screen and can help in improving the picture quality drastically. This feature always tops the TV buying guide.

This QLED technology also facilitates the production of larger screen TVs with a bolstered resolution.

However, keep in mind that the picture quality, although superior to LED, is not as good as an OLED. But it is still a great choice when you are buying TV online.

That’s because it is very long-lasting, not vulnerable to picture burn-ins and its price range lies between that of LEDs and OLEDs which is easily affordable.

Samsung 7 Series (55 inches) Ultra HD 4K QLED Smart TV

This flat panel QLED TV incorporates a quantum processor 4K that has great upscaling qualities and generates detailed pictures for a seamless experience.

With its latest display features that can adapt to your using patterns and improve the picture quality, this is a top choice that can be easily affordable with the 0 interest EMI made available by ZestMoney.

Smart TV Price in India: ₹1,01,990* on Croma

0 Interest EMI: ₹11,332* over 9 months

Samsung 7 series, is the best to check out when buying TV in India.


OLED or Organic Light-Emitting Diode comprises some organic compounds like polymer, etc. that are positioned in between diodes. These organic compounds produce a deeper contrast in images and can also emit their own light in reaction to electricity. This helps in reducing the thickness of the TV screen (as it eliminates the requirement of additional backlighting or filter layers) while simultaneously providing a high-resolution picture quality.

Another exciting aspect about an OLED TV is the ample money you save in terms of electricity requirements. The absence of additional backlighting and filter panels makes an OLED TV almost 6 times more energy-efficient than an LCD.

LG (55 inches) 4K Ultra HD Smart OLED TV (Dark Meteo Titan)

This OLED TV is a popular choice for people who prefer buying TV online. It has a 4K Ultra HD resolution screen panel that incorporates Real 4K OLED, Self-lit Pixels and Dolby Vision IQ for a comfortable viewing experience that goes easy on your eyes while displaying a deep contrast and superior quality image.

Price: ₹1,04,999* on Amazon

Scary! But not really, if you consider paying it in small instalments. According to our TV buying guide India, opting an EMI could work well. Get this TV on EMI by paying absolutely 0 interest or hidden costs. Sign up with ZestMoney and purchase your dream TV!

0 interest EMI: ₹11,666* over 9 months

Quick Note: If the above-mentioned product names left you wondering, “What is a 4K TV?” or “What is a HDR TV?” we have answered these queries later on in this article.

Wondering which TV is best to buy in India? Go for LG 4K ultra HD.

2. Screen size

Arguably one of the most important factors that you need to consider while buying TV online is its size. This is the primary and most important entity on a TV buying guide. First of all, you need to figure out where you want your TV to be set up. The ideal location would be about 10 to 12 feet from your couch or sofa set.

Having said that, you must also focus on how you are going to use your TV, that is, whether you would be using it for personal use like playing games or be using it for a family gathering where a bunch of people will be viewing it.

Once you have decided that, you will be able to determine what TV screen size you want to opt for. The following section will help you decide on an appropriate TV screen size for your home:

32 inch TV

A 32 inch TV size is perfect for smaller rooms and is generally viewed from a distance of about 6 to 8 feet. While a bigger screen might always sound appealing, you also need to ensure that it should not look out of place when set up in your home.

The general dimensions of a 32 inch TV size are about 70.9cm in length and 39.9 cm in height. Have a look at our top choice in this category.

Samsung 4 Series HD LED Ready Smart TV

This 32 inch Smart TV comes with a flat panel HD Ready screen with a refresh rate of 60Hz. It incorporates Quad speakers with a capacity of 40W to help you enjoy an immersive experience. It can either be used for family viewing or even as your personal computer. 

This 32 inch Smart TV also comes with a smart viewing feature and a remote that allows you to view your favourite movies on Netflix, Amazon, etc. by simply pressing a single button.

Smart TV Price in India: ₹25,490* on Croma

You can also buy this TV on EMI, without having to pay any extra amount as interest rates or hidden costs by signing up with ZestMoney right now!

0 Interest EMI Price: ₹2,832* over 9 months

Be on the lookout for Samsung 4 series HD LED when buying smart TV online.

43 inch TV

A 43 inch TV size is perfect for a room with a viewing distance of about 6 to 9 feet. The dimensions of this TV would be around 95.3cm in length and 53.6cm in height and is apt for a moderate-sized room. 

Key Note: Before buying smart TV online, you should get an exact idea of how much area you can dedicate to your TV considering the other furniture in that space to avoid over-cluttering your living room.

Samsung (43 inches) Ultra HD Smart LED TV

This model comes in 43 inch TV size and incorporates a LED display with a refreshing rate of 60 Hz. It has an Ultra HD 4K LED panel that provides amazing colour contrast and high-resolution picture quality.

Price: ₹36,990* on Amazon

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0 Interest EMI Price: ₹4,110* over a period of 9 months

When buying TV in India, Samsung Ultra HD is the best choice.

55 inch TV

Most of the trending 55 inch TVs are loaded with smart features and thus are costlier compared to the aforementioned sizes. But, these prices can differ based on brands or the discount offers prevalent while you make your purchase.

An important factor behind the popularity of this 55 inch TV size is its ultra-thin screen panel which makes the TV set lightweight despite having a larger screen area. 

It also promises an amazing theatrical experience, thanks to its larger screen area and the numerous resolution offers available in this range.

LG C1 (55 inches) Ultra HD 4K OLED Smart TV

This 55 inch TV incorporates a flat Ultra HD 4K panel that ensures realistic picture displays. It offers a resolution of 3840 x 2160 pixels and is bolstered by the Dolby vision IQ. 

Thus, this is one smart tv that goes easy on your eyes without any compromise on picture quality!

Price: ₹1,49,990* on Croma

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Wondering which TV is best to buy in India? LG C1 Ultra HD can be a promising choice.

65 inch TV

A 65 inch TV size is about 144 cm in length and 81 cm in height and is great for a viewing distance of 7 feet or more. Most smart TVs available in this range are riddled with amazing features and smart applications to provide you with a great viewing experience.

But, before buying TV online, ensure that you measure your living room space to determine if this size works for your room. You don’t want it getting too cramped.

Samsung (65 inches) 4K Ultra HD Smart QLED TV

This 65 inch TV size is arguably the top product in this size range. Despite having a larger screen area, it promises zero compromises in picture quality and ensures a truly engaging experience, thanks to the powerful 60W output speakers bolstered with the Dolby Digital Plus that it incorporates.

Riddled with 4 HDMI and 2 USB ports, it can be connected to all your additional devices like set-top boxes, blue-ray speakers, game consoles, hard drives and all the other USB devices of your choice.

Price: ₹2,44,990* on Amazon

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0 Interest EMI Price: ₹27,221* over a period of 9 months

Samsung 4k Ultra HD, a promising smart TV fitting all the criteria in the smart TV buying guide

3. Screen resolution

When you are buying TV online, screen resolution is one aspect that you will come across time and again. The term resolution can be understood as the number of pixels that form a picture. There are five major resolutions that are available in the current market namely, HD, FHD, 4K or UHD and 8K resolutions. Screen resolution is the most important entity to be taken into account in the TV buying guide India.

So, let us cater to some basic questions that most people wonder regarding resolutions. 

What is a 4K TV

A 4K TV, is one that offers an ultra-high-definition resolution. Resolutions are measured in pixels and a TV in this range offers 3840 x 2160 pixels of resolution.

What is a HDR TV

An HDR TV is one that offers a greater contrast between light and dark pictures. HDR stands for High Dynamic Range and delivers a wider range on a bright or dark colour, thereby increasing the contrast and eventually the picture quality.

Which resolution should I opt for while buying TV online? <H4>

While 4K is the standard resolution for most of the TV models that are trending, You should try avoiding the 8K resolution as although it promises a higher picture quality and clarity, most movies or videos streaming currently stick to 4K and are yet to actively create 8K compatible visuals. So, even if you buy an 8K resolution TV, the video displayed would be a cross between 8K and 4K. It would still have slightly higher quality, but might not be worth the price change.

Have a look at some top TV options available in the following resolution ranges:


Sony Bravia (32 inches) HD Ready Smart Android LED TV

This is a 32 Inch HD Tv that accommodates the HDR feature for increased contrast and quality image building. It also ensures an immersive sound experience with an output of 20 W amplified by the Dolby Audio incorporated in it. This meets all the standards set in the smart TV buying guide.

It also accommodates 3 HDMI ports and 2 USB ports to allow maximum connection options for your favourite devices and can also be used to connect a gaming console for a realistic gaming experience.

Price: ₹28,990* on Amazon

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0 Interest EMI Price: ₹3,221* over 9 months

Buying TV in India? Check out Sony Bravia HD.

Full HD

Panasonic (40 inches) Full HD Android Smart LED TV

This full HD TV model provides a resolution of 1080p in all the videos and movies that you play. It ensures premium audio-visual experiences with a refresh rate of 60Hz and a sound output of 16 W.

It accommodates 2 HDMI and 2 USB ports thereby providing an increased range of connectivity for your personal devices.

Price: ₹31,890* on Amazon

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0 Interest EMI Price: ₹3,543* over a period of 9 months

Buying smart TV online? Check out Panasonic full HD android.


Sony Bravia (43 inches) 4K UHD Smart Android LED TV

This 4K UHD TV comes in a screen size of 43 inches and incorporates a refresh rate of 60 Hz, ensuring seamless video streaming.

It is also integrated with a set of Bass Reflex Speakers improved by the Dolby Audio technology that provides an output of 20 W. It is also riddled with 3 HDMI and 2 USB ports, that provide maximum connectivity options in this range of TVs.

Price: ₹50,990* on Amazon

Sign up with ZestMoney and make your payments in instalments for over 9 months. The best part, there are no hidden costs or interest rates on this EMI offer. 

0 Intrest EMI Price: ₹5,665* over 9 months

Sony Bravia 4K UHD meets all the requirements and beyond in the smart TV buying guide India.

4. Smart TV

So, what is a smart TV and how is it better than a conventional one?

A smart TV is one that incorporates strong internet connectivity and is compatible with numerous streaming platforms to provide a whole new range of entertainment options to us. 

Another important question most people ponder upon is, “What is a smart TV that can offer me better quality without costing too much?”

Have a look at our top pick out of the trending Smart TVs that are affordable yet riddled with features:

Redmi (55 inches) 4K UHD Android Smart LED

This Smart TV comes in various sizes ranging from 43 Inches to 65 Inches and is loaded with amazing features.

It incorporates a 4K UHD panel with a refresh rate of 60 Hz and a viewing angle of 178 degrees. It also offers a 30 W sound output for a captivating experience.

It has provisions for all sorts of devices as it contains, 3 HDML, 2 USBs, an eARC port, a Bluetooth 5.0 and an optical port for a varied range of connectivity.

Price: ₹42, 999* on Amazon

You can also pay it in interest-free instalments by signing up on ZestMoney!

0 Interest EMI Price: ₹4,777* over a period of 9 months

Check out Redmi 4k UHD in buying smart TV in India.

5. Sound

An important aspect that you should consider while buying TV online is the sound quality it offer The trending ranges of Smart TV have had amazing breakthroughs in immersive experiences and thus provide great sound quality. Here’s our top pick:

LG- G1 4K U;tra HD Smart OLED TV:

This 4K UHD Smart TV offers one of the best sound quality, be it while watching movies on entertainment platforms, playing games, or while streaming videos. It has a 20W output with Dolby Atmos, 2.0 Ch Speakers and AI audio tuning that ensures the best quality sound irrespective of the kind of usage.

Price:  ₹1,03,499* on Amazon

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0 Interest EMI Price: ₹11,499* over 9 months

Buying TV in India? Check out LG- G1 4k Ultra HD

6. Connectivity

Ample connectivity ports are the trending demand in most people looking to buy a new TV. The reason is, with the increased usage of online platforms like Netflix and Amazon Prime or even YouTube for video streaming, technology needs to be smart enough to cater to these requirements in their TV sets as well. In the list of features on our TV buying guide, ample connectivity ports are definitely on the list given the time.

Thus, we have curated a list of Smart TVs that have the following connectivity features incorporated within.


Samsung 80 cm HD ready, LED Smart TV:

This Smart TV incorporates a constant guide to help you enjoy all the top-rated entertainment sections that are trending. With ample connectivity offered via the 2 HDMI and 1 USB port, it also has inbuilt active wifi for seamless streaming of your favourite movies, videos or music.

Price: ₹16,990* on Flipkart

Buy on interest-free EMI and pay this amount in instalments over 9 months! Sign up now on ZestMoney!

0 Interest EMI: ₹1,888* over 9 months

Check out Samsung 80 cm HD, if you are buying TV in India.


Samsung (43 inches) AUE 60 Crystal 4K UHD Smart TV

The Samsung 43 Inch AUE60 Crystal 4K UHD Smart Tv accommodates 3 HDMI ports, 1 USB port, 1 Digital Audio Auto (Optical) cable, 1 RF In, HDMI, eARC and Bluetooth, and is thereby a Smart TV with maximum connectivity across all other TVs available in this range.

Price: ₹36,990 on Samsung

Don’t feel like paying it at a time? The TV buying guide India, states that buying TV on emi is the smart choice. Sign up with ZestMoney to avail 0 interest EMI and pay this amount in instalments over 9 months.

0 Interest EMI Price: ₹4,110 over 9 months

Check out Samsung AUE 60 Crystal 4K UHD Smart TV for buying smart TV online


Hisense (55 inches) 4K UHD Smart Certified Android LED TV

This product is a Smart TV with a screen size of 55 Inches incorporating a 4K UHD screen panel for a high-quality experience. 

It incorporates 3 HDMI ports, 1 USB port, Bluetooth, 5G wi-fi and a built-in Chromecast. 

Price: ₹45, 990* on Amazon

Signup with ZestMoney to pay this amount in interest-free instalments!

0 Interest EMI Price: ₹5,110* over a period of 9 months

Hisense 4K UHD LED TV is the best choice when buying smart TV online.

Buying TV online can be a difficult task considering the numerous choices, brands and features made available to us. However, if you focus on the basic features that suffice your needs based on this article, you will make up your mind in no time. Hope this TV buying guide India, gave you clarity.

However, it is common to find that your favourite TV might accompany a heavy price tag that you may not be capable of paying in an instant. 

ZestMoney comes to your aid with its 0 interest EMI that have no hidden costs and can be availed for as long as 9 months. Take advantage of this opportunity to buy your dream TV by signing up with ZestMoney immediately.

The best part is, you can even leverage our services on your favourite retail platforms like Amazon, Flipkart, Croma and MI

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*Disclaimer about price variations

All prices are subject to market value and may vary depending on platforms and discount offers.

With ZestMoney, you can purchase your dream Smart TV even without a credit card or a low credit score. Here’s what you need to do to pay with ZestMoney:

  1. Signup for ZestMoney credit limit

    Signing up for a ZestMoney credit limit is very simple. Just verify your mobile number and you’re good to go!

  2. Activate your credit limit

    Complete your profile, submit the required KYC documents and set up your repayment to activate your credit limit.

  3. Decide preferred partner to buy a Smart TV

    You can use your ZestMoney credit limit on Amazon, Flipkart, Croma or 8000+ merchant partners to buy a Laptop.

  4. Choose the best EMI plan

    Select ZestMoney EMI as your payment method at preferred partner, you can choose the EMI plan as per your convenience.

  5. Congrats, your EMI is approved

    Your EMI plan will be approved and your order will be placed successfully. Partner will ship your product to you as per their delivery policy.

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